Preferred Partners are "Strategy Partners" and "Approved Franchise Suppliers" of the franchise industry. Approval as an "Approved Supplier" requires the performance parameters of potential partners to be checked for general franchise conformity. In addition, qualified industry specialists with attractive solutions and exclusive benefits can be certified as "Strategy Partners".
The business community, the link between the franchise industry and its preferred partners (service providers, suppliers, experts), negotiates, develops and designs innovative solution concepts and exclusive benefits together with the franchise companies and preferred partners.
Franchise entrepreneurs and franchise management thus benefit from an edge in know-how and information, personal contacts, individual or industry-specific solutions, exclusive advantages and outstanding service, thus creating even more growth and profitability.